COMPANY PROFILE

LUUM

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Innovative robotic technology for swift, safe, and stunning eyelash extensions, personalized by expert lash artists

Oakland, United StatesFounded 2017Wellness Beauty

Valuation $50–100M Last recorded · 2024

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About LUUM

LUUM is at the forefront of beauty technology innovation, merging the art of lash extensions with advanced robotics and artificial intelligence. The company has developed a groundbreaking system that automates the application of eyelash extensions, significantly reducing appointment times while maintaining high-quality results. This innovative approach not only enhances the client experience by providing faster, more consistent lash applications but also empowers lash artists by giving them access to cutting-edge tools. LUUM's technology combines AI, machine learning, and robotics to analyze each client's unique eye shape and lash characteristics, ensuring a personalized and precise application every time. By streamlining the lash extension process, LUUM is transforming the beauty industry, making luxury lash services more accessible and efficient. The company's solution addresses common challenges in the lash industry, such as inconsistent results and lengthy appointment times, while also opening up new possibilities for salon owners to increase their productivity and profitability.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2017
Headquarters: Oakland, United States
Employees: 52
Open positions: 4
Dealroom signal: 81.6/100
Industry: Wellness Beauty
Sector: Wellness Beauty, Consumer Goods, Beauty, Wellness and Beauty
Business model: Manufacturing
Client focus: b2c
Links: Website LinkedIn

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Funding history

7 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
CONVERTIBLE✓Equity / VC	Sep 2026	$6M	—	Ulta Beauty	↗
SERIES A✓Equity / VC	Nov 2024	$16M	$63M	Boardman Bay Capital Management · Ulta Beauty · Long Journey Ventures · Artifact Capital	↗

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Growth signals

LUUM website traffic

Latest recorded traffic for LUUM is 4.5K monthly website visits, up 12.5% over the last three months. LUUM's team grew 8.3% over the past year.

Latest monthly visits4.5K 3-month web change+12.5% 1-year team growth+8.3%

Monthly website visitsFeb 2021–Jul 2026

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