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COMPANY PROFILE

Luno Money

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First company in the world to build a fully-integrated Bitcoin pilot system for a major bank

London, United KingdomFounded 2013Fintech
Valuation $25–50M Last recorded · 2017
Headcount 500–1k Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Luno Money and the history behind them.

About Luno Money

Luno is a comprehensive platform dedicated to providing information and insights about cryptocurrencies such as Bitcoin, Ethereum, Bitcoin Cash, Litecoin, and XRP. It serves a diverse range of clients, from beginners to seasoned investors, offering a wealth of resources including tips, news, and in-depth features on various aspects of the cryptocurrency world. Operating in the rapidly evolving cryptocurrency market, Luno aims to educate and inform its users, helping them navigate the complexities of digital currencies. The business model revolves around offering free and premium content, with revenue generated through advertising, partnerships, and premium subscriptions. Luno's platform is designed to be user-friendly, making it accessible to individuals at all levels of expertise, from those just starting out to those looking to deepen their knowledge and investment strategies.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2013
Headquarters
London, United Kingdom
Employees
726
Open positions
27
Dealroom signal
67.9/100
Industry
Fintech
Sub-industry
Crypto and DeFi, Banking
Sector
Fintech, Bitcoin, Bank, Ethereum, Crypto Exchange, Cefi, Crypto and Web3, Hard Tech, uk is8 financial services
Technology
Blockchain
Client focus
b2b, b2c
Investment activity
3 companies, latest Jun 2023
Capital deployed
$14M
Preferred round
SEED

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Sep 2020 $0 — Digital Currency Group —
SERIES A✓Equity / VC Aug 2017 $9M $36M Prosus · Digital Currency Group · AlphaCode Club · Balderton Capital ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

Luno Money website traffic

Latest recorded traffic for Luno Money is 480K monthly website visits, up 4.3% over the last three months. Luno Money's team declined 8.6% over the past year.

Latest monthly visits480K 3-month web change+4.3% 1-year team growth-8.6%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A5 investors entered at this stage

Team profiled 79 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
20 countries with
team presence
🇿🇦 South Africa66.5%
🇬🇧 United Kingdom10.3%
🇲🇾 Malaysia9.2%
🇮🇩 Indonesia4.1%
🇺🇸 United States3%
Top 5 of 20 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Luno Money on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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