Luminate

The firm operates as a comprehensive source of independent and foundational entertainment data, serving a wide array of clients including record labels, artists, film studios, production companies, networks, and technology companies. Luminate's business model is centered on providing access to its vast dataset and analytics platforms through subscriptions. Its core service is to collect, verify, and analyze entertainment consumption data. For music, this includes sales, streaming, downloads, and airplay from thousands of retailers, digital service providers, and radio stations. This data famously powers the iconic Billboard music charts, a partnership that has been in place for over three decades.

Luminate's product suite includes various analytics platforms like Music Connect, which offers trends and market share analysis. The company is expanding its offerings to provide more granular insights into film and television viewership, developing services to collect data from smart TVs to model broader viewership patterns. This addresses a critical need for transparent audience data among streamers, talent, and studios. Luminate also provides detailed metadata for over 1.5 million individuals in film and television, including diversity and inclusion datasets that track attributes like ethnicity, country of heritage, and languages spoken. All data is collected and verified directly, never crowdsourced, to ensure accuracy. The company is an independently operated subsidiary of a joint venture between Penske Media Corporation and Eldridge.