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Lumi

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Fair, transparent, straightforward business funding where businesses are not required to jump through hoops, read between the lines and be concerned about what’s the catch?

Sydney, AustraliaFounded 2018Fintech
Valuation $50–100M Last recorded · 2023
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Lumi and the history behind them.

About Lumi

Lumi operates as an online marketplace for business loans in Australia, providing small and medium-sized enterprises (SMEs) with access to working and growth capital. The company was founded in Sydney in 2018 by Yanir Yakutiel, who currently serves as CEO. Yakutiel, who previously founded another SME lender called Sail Funding, identified a gap in the Australian market for faster and more accessible financial services for small businesses. His background includes roles as a lawyer and financial analyst, and he holds dual degrees in Law and Economics as well as an MBA from INSEAD. He was motivated to create a business that offered flexibility, partly to spend more time with his family.

The company's business model is centered around its proprietary technology platform, which utilizes data to inform credit decisions, enabling a streamlined application and approval process. Lumi offers unsecured and secured business loans, as well as lines of credit, with amounts ranging from $10,000 to $750,000 and repayment terms of 3 to 60 months. Revenue is generated from a 2.5% establishment fee deducted at settlement and the interest charged on the loans provided. The company prides itself on transparency, with the total repayment amount disclosed upfront.

Lumi serves a diverse client base across various sectors, including hospitality, retail, trades, and professional services. To be eligible, businesses must be Australian-registered, have been operating for at least six months, and have a minimum gross annual turnover of $50,000. The application process is entirely online, promising an outcome within hours and funding on the same business day. A key milestone for the company was securing a $31.5 million Series A funding round within three months of its launch, which included setting up a warehouse securitisation program to lower its cost of capital. Subsequent funding rounds, including a $15 million raise in July 2023, have supported its growth and product development.

Source: Dealroom company data

At a glance

Founded
2018
Headquarters
Sydney, Australia
Sector
Fintech
Power Law
Colt$25–100M revenue

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A5 investors entered at this stage

  • Perennial Value Management
  • Arbel Fund
  • Josh Liberman Investment Group
  • Harel Group
  • Stellan Capital
Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇦🇺 Australia94.6%
🇺🇸 United States1.8%
🇵🇭 Philippines0.9%
🇦🇪 United Arab Emirates0.9%
🇮🇪 Ireland0.9%
Top 5 of 6 shown
Web traffic by country
25K monthly visits
across markets
🇦🇺 Australia76.8%
🇮🇳 India6.4%
🇺🇸 United States5.6%
🇻🇳 Vietnam4%
🇬🇧 United Kingdom3.2%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Lumi on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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