Lumber Liquidators

About Lumber Liquidators

Lumber Liquidators, operating under the brand name LL Flooring, is a leading retailer of hardwood flooring in North America. The company offers a wide range of flooring products including hardwood, laminate, vinyl, and bamboo, catering to both residential and commercial clients. LL Flooring serves a diverse customer base, from DIY enthusiasts to professional contractors, providing not only materials but also installation services and comprehensive guides. The company operates in the home improvement market, focusing on delivering cost-effective and high-quality flooring solutions. Its business model revolves around direct sales through its extensive network of retail stores and an online platform, generating revenue from product sales and installation services. LL Flooring differentiates itself by offering free in-home installation estimates, a variety of flooring visualizer tools, and personalized customer care. The company aims to make flooring projects accessible and straightforward for all types of customers.