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Lucra Sports
Social platform for skill-based sports contests, enabling friends to compete with real money on player stats
About Lucra Sports
Lucra Sports is a dynamic startup revolutionizing the way sports enthusiasts engage with their favorite games and players. The company operates in the sports entertainment and social betting market, offering a unique platform where users can create customized contests to compete with friends or the public. Unlike traditional sports betting, Lucra focuses on skill-based contests where users stake real money on player performance metrics, such as comparing LeBron James' points to Steph Curry's points in a given week.
Lucra's primary clients are sports fans who enjoy a more interactive and social way to engage with sports. The platform is designed to be user-friendly, allowing users to quickly set up contests, invite friends, and even engage in friendly banter through its social features. Users can create contests involving players from the same or different sports, making it a versatile option for a wide range of sports enthusiasts.
The business model of Lucra is based on taking a small fee from each contest created on the platform. This fee is a percentage of the money staked in the contest, which ensures that the company makes money regardless of the contest's outcome. Additionally, Lucra offers premium features and services that users can pay for, adding another revenue stream.
Lucra operates in a niche market that combines elements of social media, sports betting, and fantasy sports. This unique blend allows the company to attract a diverse user base, from casual sports fans to more serious bettors. The platform's emphasis on social interaction and user engagement sets it apart from traditional betting sites, making it a more approachable and enjoyable experience for users.
In summary, Lucra Sports is a forward-thinking company that is changing the way people engage with sports through its innovative, social, and skill-based contest platform. By focusing on user experience and social interaction, Lucra is well-positioned to capture a significant share of the sports entertainment market.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Apr 2026 | $20M | $80M | SeventySix Captial · Alumni Ventures · Harlo Equity Partners · Astralis Capital Management | ↗ |
| EARLY VC✓Equity / VC | Dec 2024 | $10M | $40M | SeventySix Captial · Dennis Wong · James Blake · 7GC | ↗ |
Growth signals
Latest recorded traffic for Lucra Sports is 17K monthly website visits, up 73.5% over the last three months. Lucra Sports's team grew 21.2% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
- TVToy Ventures
Marc Lasry
John Isner
Raptor Group
Series A17 investors entered at this stage
- ESEmmanuel Sanders
Raptor Ventures
SeventySix Captial
Victress Capital
Dennis Wong- JBJames Blake
7GC- ABArthur Blank
Steve Kuhn
ARK Invest
Donna Orender
Giannis Antetokounmpo
Alumni Ventures
Harlo Equity Partners
Astralis Capital Management
Western Technology Investment
Simplex Ventures
Other known investors4 additional known investors
305 Ventures
Daniel Taylor
The MBA Fund
Visible Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Lucra Sports on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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