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Lucra Sports
Sports · Palo Alto, United States · Founded 2019
Social platform for skill-based sports contests, enabling friends to compete with real money on player stats MoreLess
Lucra Sports is a dynamic startup revolutionizing the way sports enthusiasts engage with their favorite games and players. The company operates in the sports entertainment and social betting market, offering a unique platform where users can create customized contests to compete with friends or the public. Unlike traditional sports betting, Lucra focuses on skill-based contests where users stake real money on player performance metrics, such as comparing LeBron James' points to Steph Curry's points in a given week.
Lucra's primary clients are sports fans who enjoy a more interactive and social way to engage with sports. The platform is designed to be user-friendly, allowing users to quickly set up contests, invite friends, and even engage in friendly banter through its social features. Users can create contests involving players from the same or different sports, making it a versatile option for a wide range of sports enthusiasts.
The business model of Lucra is based on taking a small fee from each contest created on the platform. This fee is a percentage of the money staked in the contest, which ensures that the company makes money regardless of the contest's outcome. Additionally, Lucra offers premium features and services that users can pay for, adding another revenue stream.
Lucra operates in a niche market that combines elements of social media, sports betting, and fantasy sports. This unique blend allows the company to attract a diverse user base, from casual sports fans to more serious bettors. The platform's emphasis on social interaction and user engagement sets it apart from traditional betting sites, making it a more approachable and enjoyable experience for users.
In summary, Lucra Sports is a forward-thinking company that is changing the way people engage with sports through its innovative, social, and skill-based contest platform. By focusing on user experience and social interaction, Lucra is well-positioned to capture a significant share of the sports entertainment market.
Keywords: sports betting, social engagement, skill-based contests, user-friendly, customizable contests, sports fans, real money, interactive platform, niche market, sports entertainment.
Company overview
Lucra Sports company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2019
- Headquarters
- Palo Alto, United States
- Employees
- 40
- Open positions
- None listed
- Dealroom signal
- 84.8
Valuation & funding
Lucra Sports funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Apr 2026 | $20M | $80M | SeventySix Captial · Alumni Ventures · Harlo Equity Partners · Astralis Capital Management | ↗ |
| EARLY VC✓Equity / VC | Dec 2024 | $10M | $40M | SeventySix Captial · Dennis Wong · James Blake · 7GC | ↗ |
| SERIES A✓Equity / VC | Mar 2022 | $10M | $40M | Emmanuel Sanders · Raptor Ventures · Marc Lasry · SeventySix Captial | ↗ |
| OtherOther financing | Oct 2021 | $0 | — | SeventySix Captial | — |
| SEED✓Equity / VC | May 2021 | $1.6M | $6.4M | Marc Lasry · John Isner · Raptor Group · Toy Ventures | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 46 |
| 2025 | 33 |
| 2024 | 27 |
| 2023 | 19 |
| 2022 | 43 |
| 2021 | 12 |
Growth signals
Lucra Sports website traffic
Latest recorded traffic for Lucra Sports is 17K monthly website visits, up 73.5% over the last three months. Lucra Sports's team grew 21.2% over the past year.
Comparisons
Lucra Sports compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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Talent graph
Lucra Sports's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Lucra Sports has talent and traffic
team presence
In the news
Latest news about Lucra Sports
Recent press, funding announcements, and product moves mentioning Lucra Sports — open to read from the original sources.
Market sentiment
What the market is saying about Lucra Sports
An AI-synthesized read of the highest-engagement posts about Lucra Sports on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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