Lucidity Lights, Inc.

About Lucidity Lights, Inc.

Lucidity Lights, Inc. is a Boston-based manufacturer and distributor specializing in health, wellness, and trend-oriented lighting products. The company was founded in 2012 by John Goscha, a Babson College graduate who previously founded IdeaPaint. Goscha serves as the Chairman, with Scott Almquist as the CEO.

The company's business model initially focused on creating energy-efficient induction bulbs that mimicked the light quality of incandescent bulbs. Over time, Lucidity Lights has shifted to focus on human-centric, wellness lighting that aligns with circadian rhythms to potentially improve sleep, energy, and mood. This is prominently featured in their 'Brilli' brand, which is sold directly to consumers and through major retailers. The company's products are distributed under several trade names, including Brilli, Cresswell, Tensor, Catalina, and Alsy, and as private-label brands for global retailers.

Lucidity Lights has grown significantly through strategic acquisitions. In July 2020, the company acquired select assets from Evolution Lighting, which expanded its product portfolio and distribution network across the United States and Canada. In late 2023, Lucidity acquired the e-commerce assets and intellectual property of Kenroy Home, a company with a long history in lamps and home decor, further enhancing its position in the home decor market and allowing for an expanded product portfolio at mass-market prices. The company has raised over $98 million in funding to support its research, development, and operational activities.