Lua

About Lua

Lua, founded in 2010 by Michael DeFranco, Eli Bronner, and Jason Krigsfeld, established itself as a mobile-first enterprise communication solution based in New York City. DeFranco, the CEO, conceived the idea for a secure, mobile-first messaging platform for enterprises while he was still an undergraduate at Wesleyan University, where he studied International Relations. His background includes working as a research analyst for an enterprise software company providing security solutions to the U.S. government and Fortune 500 corporations, an experience that likely informed Lua's focus on secure communications.

The company's platform was designed to facilitate instant, secure, and accountable messaging for businesses, particularly those with a remote or dispersed workforce. It catered to the collaboration, SaaS, and enterprise software markets. A significant milestone for Lua was achieving HIPAA compliance, which enabled it to gain considerable traction in the healthcare industry, serving a critical need for secure communication of patient information. The product offered features such as real-time secure messaging, file sharing, two-touch conference calling, and an analytics dashboard to track communication and maintain accountability. Initial product-market fit was reportedly found through testing on a film set, highlighting its utility for coordinating fast-paced, mobile teams.

Lua's growth was supported by significant venture capital funding, raising a total of $24.5 million over eight rounds from investors including IA Ventures, BoxGroup, and Techstars, having participated in the Techstars NYC accelerator in 2012. The business model was based on a per-user, per-month subscription fee, with offerings for free trials and premium integration services. Over its operational history, Lua secured notable clients such as Hyatt Hotels, United Airlines, and Spotify. Ultimately, Lua was acquired by Life Biosciences on October 3, 2018. Later, in a subsequent transaction, the platform was acquired by Beekeeper, a company focused on frontline workforce productivity, which had initially partnered with Lua (then called Whispr) in March 2020.