LS Cream

About LS Cream

LS Cream operates in the spirits industry, offering a premium cream liqueur inspired by the traditional Haitian beverage, cremas. The company was founded in 2013 by Myriam Jean-Baptiste and Stevens Charles, a couple of Haitian descent from Montreal. The business idea emerged in 2011 when they questioned why the beloved homemade cremas they grew up with wasn't commercially available in stores. The brand, "LS," is an homage to Stevens' late grandmother, whose cherished handwritten recipe for cremas serves as the foundation for the liqueur.

The founders, who met while studying business administration at HEC Montréal, invested their savings and several years into research and development to transform the traditional, thick, homemade recipe into a shelf-stable, versatile, and premium commercial product. Before officially launching in 2015, they validated the concept through informal market research at parties, gathering positive feedback that confirmed the broad appeal of the flavor profile beyond the Haitian community. A significant early milestone was winning a Gold Medal at the Wine & Spirits Wholesalers of America competition in 2014 before the product had even hit the shelves, affirming its quality and market potential.

LS Cream Liqueur is positioned as a luxury spirit, targeting consumers looking for a premium alternative in the growing cream liqueur market. The business generates revenue through the sale of its liqueur, which is distributed in Canada and has expanded into several U.S. states, including New York, California, Florida, and Georgia. The product is available in over 500 retail locations and online through platforms like ReserveBar. The company has successfully raised capital to fuel its expansion, including a seed round investment from Fearless Fund in 2023 at a valuation of $10 million, which supports increased distribution and market presence.

The product is a rich blend of fresh cream and neutral grain spirits, flavored with coconut, vanilla, cinnamon, and nutmeg. It is crafted to be less dense than traditional cremas, making it suitable for sipping on its own, on the rocks, or as an ingredient in cocktails and desserts. Key product features include being gluten-free, low in lactose, kosher, and made with all-natural ingredients, which distinguishes it within its category. The company updated its brand identity with a sleek bottle design that incorporates elements of the Haitian flag, reinforcing its cultural heritage. As part of its social mission, LS Cream has partnered with the non-profit organization Hope For Haiti to fund water filtration systems for communities in Haiti.