COMPANY PROFILE

LoyaltyLion

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Loyalty platform used by retailers in order to reward loyal customers

London, United KingdomFounded 2012eCommerce & Marketplaces

Valuation $0–100M Latest valuation · 2014

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About LoyaltyLion

LoyaltyLion is a data-driven ecommerce loyalty and engagement platform that helps thousands of merchants worldwide increase customer loyalty. The company operates in the ecommerce market, providing tools and features that allow online retailers to create and manage customer loyalty programs. These programs are designed to enhance customer retention and engagement by offering rewards and incentives for repeat purchases and other customer actions. LoyaltyLion serves a diverse range of clients, from small online stores to large ecommerce enterprises, providing scalable solutions that can be customized to meet specific business needs.

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The business model of LoyaltyLion involves a subscription-based service where merchants pay a recurring fee to access the platform's features and capabilities. The company also offers additional services and integrations that can be purchased separately, providing a flexible pricing structure that caters to different business sizes and requirements. Revenue is generated through these subscription fees and additional service charges.

LoyaltyLion's platform includes a developer API and SDK, allowing merchants to integrate the loyalty program seamlessly into their existing ecommerce systems. This enables businesses to leverage customer data effectively, creating personalized and targeted loyalty campaigns that drive engagement and sales. The platform's advanced features include reward points, referral programs, and customer insights, all designed to maximize customer lifetime value.

Source: Dealroom company data