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LoveCrafts

eCommerce & Marketplaces · London, United Kingdom · Founded 2013

Start-up that builds social marketplaces for the crafts sector MoreLess

LoveCrafts, established in 2012, is a unique online marketplace that caters to the global community of craft enthusiasts. The company operates in the niche market of crafting supplies and patterns, primarily focusing on knitting, crochet, sewing, quilting, cross-stitch, and embroidery. LoveCrafts serves a diverse clientele ranging from hobbyists to professional crafters who seek high-quality materials and inspiration for their projects.

The business model of LoveCrafts is multifaceted. It offers a platform where users can buy and sell crafting patterns and supplies. For sellers, listing patterns on LoveCrafts is free, but there is a small transaction fee on each sale. Additionally, once sellers reach a certain sales threshold, a seller fee per pattern is applied, which is capped at a maximum limit to ensure affordability. This model ensures that LoveCrafts makes money through transaction fees and seller fees, while also encouraging a wide range of patterns and supplies to be available on the platform.

LoveCrafts also generates revenue through the sale of crafting supplies, such as yarn, threads, and other materials. The website features a variety of well-known brands and offers frequent sales and promotions to attract and retain customers. Moreover, LoveCrafts fosters a sense of community among crafters by providing a space for users to share their projects, exchange tips, and learn new skills, enhancing user engagement and loyalty.

In summary, LoveCrafts is a comprehensive online destination for craft lovers, offering both a marketplace for patterns and a store for supplies. It monetizes through transaction fees, seller fees, and direct sales of crafting materials, all while nurturing a vibrant community of makers.

Keywords: crafting marketplace, knitting, crochet, sewing, quilting, cross-stitch, embroidery, patterns, crafting supplies, community.

Valuation $100–500M
Revenue $50–100M
Headcount <100
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for LoveCrafts and the history behind them.

Talent graph

LoveCrafts's talent

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Team profiled 21 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

6 investors on LoveCrafts's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 3 investors entered at this stage
Series B+ 3 investors entered at this stage
Scottish Equity Partners
TriplePoint Capital
Government of the United Kingdom

Global footprint

Where LoveCrafts has talent and traffic

Workforce by country
8 countries with
team presence
🇺🇦 Ukraine38%
🇬🇧 United Kingdom34%
🇺🇸 United States16%
🇵🇱 Poland4%
🇷🇴 Romania2%
Top 5 of 8 shown
Web traffic by country
1.8M monthly visits
across markets
🇺🇸 United States36.2%
🇬🇧 United Kingdom24.4%
🇦🇺 Australia6%
🇩🇪 Germany3.7%
🇨🇦 Canada3.4%
Top 5 markets shown

Market sentiment

What the market is saying about LoveCrafts

An AI-synthesized read of the highest-engagement posts about LoveCrafts on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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