Love Good Fats

Identifying a gap in the market for convenient, tasty snacks that fit this dietary profile, Yorke, at age 50, invested her life savings to launch the brand. The company's core business is the production and sale of snack bars and shakes that are low in sugar (typically 1-2 grams), high in beneficial fats, and keto-certified. These products are designed for health-conscious consumers, particularly those following ketogenic or low-carbohydrate lifestyles, and are sold through a multi-channel distribution network. Revenue is generated through sales in over 20,000 retail stores across North America, including major players like Whole Foods, Walmart, Kroger, and Costco, as well as via e-commerce platforms.

The product lineup features various bar types, such as truffle-style and chewy-nutty bars, and creamy shakes. Key selling points include their composition of "good fats" from sources like coconut oil and nut butters, low net carbohydrate counts (4-5 grams), and clean-label attributes like being gluten-free, soy-free, and non-GMO project verified. The company experienced rapid expansion, reaching over $100 million in revenue within its first three years. This growth was supported by several rounds of funding, including a $10.7 million equity financing round in October 2020. In 2024, the company's leadership transitioned to a team of food entrepreneurs—Patrick, Tammy, and Jon—who continue to build on Yorke's original mission.