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Lootmogul

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Athletes-led sports metaverse powered by virtual real estate, academies, games, meta shops for brands and fans with in-real-life (IRL) rewards

Santa Monica, United StatesFounded 2022Sports
Valuation $500M–1B Latest valuation · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Lootmogul and the history behind them.

About Lootmogul

LootMogul.com is a pioneering startup operating in the rapidly growing sports tech industry. It offers a unique platform, MogulX.ai, that encourages collaboration and AI development. The platform serves a diverse clientele, including athletes, fans, brands, and game developers.

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LootMogul's business model revolves around the creation of AI avatars, or non-player characters (NPCs). These NPCs can be trained by their creators and can participate in global sports and e-sports tournaments to generate revenue. This innovative approach combines the excitement of the metaverse with the potential of AI, creating a new form of entertainment and income generation.

The company also offers a range of blockchain-based games, such as Hoop Star, Flick American Football, Flick Soccer, and Cool Archer. These games provide daily prizes and the opportunity to earn while playing, tapping into the growing trend of play-to-earn games.

LootMogul also provides a platform for ambassadors to design and offer their own games and digital collectibles. This allows them to monetize their creations and expand their e-commerce businesses. The company also offers opportunities for brands to establish their presence in the metaverse, promoting their products and unlocking new revenue streams.

Finally, LootMogul offers a range of digital sports collectibles on the blockchain. These collectibles, which include exclusive sports star assets, have gained popularity due to their real-life utilities and rewards. They offer significant earning potential and are tradable on global NFT markets.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2022
Headquarters
Santa Monica, United States
Employees
34
Open positions
None listed
Dealroom signal
41.0/100
Industry
Sports
Sub-industry
Sport Platform & Application
Sector
Sports, Rumoured $1B
Business model
SaaS
Client focus
b2b, b2c

Latest news

Press, funding announcements and product moves mentioning Lootmogul.

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Sep 2022 $200M $800M Global Emerging Markets
EARLY VCOther financing Mar 2022 $0 Harmony
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
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Growth signals

Lootmogul website traffic

Latest recorded traffic for Lootmogul is 3.4K monthly website visits, up 3% over the last three months. Lootmogul's team grew 6.3% over the past year.

Latest monthly visits3.4K 3-month web change+3% 1-year team growth+6.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • U2opia Mobile
  • Powerhouse Ventures

Series A1 investor entered at this stage

  • Harmony

Series B and later1 investor entered at this stage

  • Global Emerging Markets
Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇺🇸 United States63%
🇮🇳 India29.6%
🇦🇪 United Arab Emirates3.7%
🇹🇷 Turkey3.7%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Lootmogul on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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