Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

Loot Labs

Explore full profile

Offering a streamlined and enjoyable platform for collectors and trading card players to enhance their hobby and collectibles experience

Seattle, United StatesFounded 2022Consumer Services
Valuation $0–100M Latest valuation · 2024
Headcount <100 Current team size
Total funding $0–10M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Loot Labs and the history behind them.

About Loot Labs

Loot Labs Inc., a Seattle-based company founded in 2022 by Milan Harris, Matthew Genova, and Michael Ryan, is carving out a niche in the collectibles market through its platform, Boxed.gg. The founding team, composed of passionate collectors, brings a wealth of experience from prominent organizations like Microsoft, NASA, and Twitch, with CEO Milan Harris's journey beginning with self-taught coding at age 10 and an internship at NASA. The company's mission is to create a secure and engaging hub for fellow hobbyists.

Read full description

Loot Labs operates a dual-market platform catering to both physical and digital collectors. The initial focus was on physical trading card games, including Pokémon, Magic: The Gathering, and Yu-Gi-Oh!. Through Boxed.gg, users can digitally purchase and unbox packs, and then have the physical cards from those packs shipped directly to their homes. A marketplace feature allows users to trade unwanted cards back for site credit, which can be used for further purchases. The platform has already seen significant user engagement, with over 15 million "boxes" opened.

Building on its success with physical goods, the company is expanding into the digital collectibles space. A significant step in this direction is the launch of a beta marketplace for virtual items, specifically Counter-Strike 2 skins. This initiative aims to provide a legitimate and safe environment for trading in-game items, addressing the security risks and revenue loss associated with the current black market for virtual goods. The platform emphasizes fairness by showing the odds of unboxing specific items and using real-time market data for dynamic pricing. To fuel this expansion, Loot Labs has successfully raised a total of $7.5 million in funding over two rounds, with a $1.5 million pre-seed in 2023 followed by a $6 million seed round in October 2024, led by BITKRAFT Ventures.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2022
Headquarters
Seattle, United States
Employees
43
Open positions
None listed
Dealroom signal
83.8/100
Industry
Fashion, Media
Sector
Consumer Services, Collectibles, NFT
Business model
SaaS
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Loot Labs.

See all news

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SEEDEquity / VC Oct 2024 $6M $24M Fabric Ventures · Sfermion · Everyrealm · BITKRAFT Ventures
SEEDEquity / VC May 2023 $1.5M $6M BITKRAFT Ventures · Mechanism Capital · Lofty Ventures
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Growth signals

Loot Labs website traffic

Latest recorded traffic for Loot Labs is 7.7K monthly website visits, up 108.1% over the last three months. Loot Labs's team grew 48.3% over the past year.

Latest monthly visits7.7K 3-month web change+108.1% 1-year team growth+48.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed6 investors entered at this stage

  • BITKRAFT Ventures
  • Mechanism Capital
  • Lofty Ventures
  • Fabric Ventures
  • Sfermion
  • Everyrealm

Other known investors1 additional known investor

  • Tribal Ventures
Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇺🇸 United States81.1%
🇨🇦 Canada5.4%
🇬🇧 United Kingdom5.4%
🇳🇱 Netherlands2.7%
🇿🇦 South Africa2.7%
Top 5 of 6 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Loot Labs on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Loot Labs’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.