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Loot Labs
Offering a streamlined and enjoyable platform for collectors and trading card players to enhance their hobby and collectibles experience
About Loot Labs
Loot Labs Inc., a Seattle-based company founded in 2022 by Milan Harris, Matthew Genova, and Michael Ryan, is carving out a niche in the collectibles market through its platform, Boxed.gg. The founding team, composed of passionate collectors, brings a wealth of experience from prominent organizations like Microsoft, NASA, and Twitch, with CEO Milan Harris's journey beginning with self-taught coding at age 10 and an internship at NASA. The company's mission is to create a secure and engaging hub for fellow hobbyists.
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Loot Labs operates a dual-market platform catering to both physical and digital collectors. The initial focus was on physical trading card games, including Pokémon, Magic: The Gathering, and Yu-Gi-Oh!. Through Boxed.gg, users can digitally purchase and unbox packs, and then have the physical cards from those packs shipped directly to their homes. A marketplace feature allows users to trade unwanted cards back for site credit, which can be used for further purchases. The platform has already seen significant user engagement, with over 15 million "boxes" opened.
Building on its success with physical goods, the company is expanding into the digital collectibles space. A significant step in this direction is the launch of a beta marketplace for virtual items, specifically Counter-Strike 2 skins. This initiative aims to provide a legitimate and safe environment for trading in-game items, addressing the security risks and revenue loss associated with the current black market for virtual goods. The platform emphasizes fairness by showing the odds of unboxing specific items and using real-time market data for dynamic pricing. To fuel this expansion, Loot Labs has successfully raised a total of $7.5 million in funding over two rounds, with a $1.5 million pre-seed in 2023 followed by a $6 million seed round in October 2024, led by BITKRAFT Ventures.
Latest news
Press, funding announcements and product moves mentioning Loot Labs.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Oct 2024 | $6M | $24M | Fabric Ventures · Sfermion · Everyrealm · BITKRAFT Ventures | ↗ |
| SEED✓Equity / VC | May 2023 | $1.5M | $6M | BITKRAFT Ventures · Mechanism Capital · Lofty Ventures | ↗ |
Growth signals
Latest recorded traffic for Loot Labs is 7.7K monthly website visits, up 108.1% over the last three months. Loot Labs's team grew 48.3% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
BITKRAFT Ventures
Mechanism Capital
Lofty Ventures
Fabric Ventures
Sfermion
Everyrealm
Other known investors1 additional known investor
Tribal Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Loot Labs on X, ranked by likes and reposts, corporate channels excluded.
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Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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