LoopNet

The company's business model is centered on connecting tenants and buyers with property owners and brokers. Revenue is primarily generated through a fee-based listing service, where brokers and owners pay for premium memberships and advertising packages to enhance the visibility of their properties. These packages, such as Silver, Gold, Platinum, and Diamond, offer progressively greater exposure, better search placement, and sophisticated marketing assets like professional photography and virtual tours. The platform serves a broad client base, from small, local brokers and individual investors to large, national brokerage firms and institutional players.

LoopNet's core service is an extensive online marketplace featuring hundreds of thousands of listings for commercial properties for sale and lease. The platform covers a wide array of property types, including office, retail, industrial, multifamily, land, and specialty spaces like restaurants. Users can utilize customizable search filters based on criteria like location, property type, price, and size. Beyond listings, LoopNet provides market trend analysis, property comparables, and direct contact information for brokers. It also offers digital marketing solutions, including intelligent targeting and retargeting ads that follow potential clients across the web to keep a listing top-of-mind. As a subsidiary of CoStar Group, LoopNet now operates as part of a larger ecosystem that includes other specialized services like BizBuySell for business sales and Ten-X for online property auctions.