Looper Insights

About Looper Insights

Looper Insights, founded in London in 2017 by Lucas Bertrand and Nelly Voukaki, operates as a data analytics provider for the digital entertainment sector. Bertrand, the CEO, brings a history of entrepreneurial ventures, including founding and selling the digital film and TV aggregator MoMedia, providing him with deep insights into the inefficiencies of digital content distribution which spurred the creation of Looper. The company was established to bring transparency to the then-opaque world of content promotion on connected-TV platforms.

The firm offers a software-as-a-service (SaaS) platform that grants visibility into how content and applications are merchandised across a vast array of digital storefronts. Its clientele includes major Hollywood studios, global streaming services like Amazon Prime and Disney, and local broadcasters. These clients use the platform to monitor content compliance, assess the effectiveness of marketing campaigns, and benchmark against competitors. Revenue is generated through this subscription-based model. Looper Insights has steadily grown, securing a seed round in 2019 and a £3.5 million Series A in 2023, led by Foresight Group, to fuel global expansion and product automation.

The company's core offering is its proprietary data analytics, which tracks digital assets on over 250 connected TV devices—such as smart TVs, gaming consoles, and streaming devices—across more than 25 markets globally. A key innovation is the Media Placement Value (MPV™) metric, launched in 2023. MPV™ quantifies the value of on-screen placements, moving beyond simple share-of-voice to assess how prominently content is displayed to viewers. This has been expanded with $MPV, which assigns a monetary value to this visibility, and pMPV, which forecasts impressions. This suite of metrics enables clients to optimize marketing spend and strategy by understanding which placements deliver the most impact, effectively turning content visibility into a measurable asset.