LOOK

About LOOK

LOOK, operating under the legal entity 言之有物科技公司, was established in early 2016 and is headquartered in Beijing, China. The company was co-founded by a team with deep roots in media and technology, including CEO Yan Ming, a Fudan University graduate and former executive at NetEase; Lai Huanhuan, a veteran of the fashion media industry with experience at Tencent and NetEase; and Guo Qian, who held senior roles at Apple, Microsoft, and Dianping.

The firm operates as a content-driven fashion discovery platform, aiming to seamlessly connect editorial content with e-commerce. Its business model centers on a "see now, buy now" experience, empowering fashion bloggers and influencers to monetize their content. LOOK aggregates over 1.5 million fashion items from a wide array of global brands and retailers, such as Farfetch and Net-A-Porter, alongside products from domestic Chinese designers. Revenue is generated by providing user behavior analytics to partner brands and through a profit-sharing arrangement with the content creators on its platform.

The company's core products include the LOOK App and LOOK STORE, a service that enables fashion influencers to create their own e-commerce presence. Since its inception, the company has secured a seed funding round of $4.43 million in June 2017, with investors including Ceyuan Ventures and Angel Bay Ventures. A significant milestone was the expansion into physical retail, with several LOOKNOW stores opening in major Chinese cities like Shanghai, Beijing, and Shenzhen between 2019 and 2021.