Longbridge

About Longbridge

Long Bridge Securities operates as a social-driven, new-generation internet brokerage, established in March 2019 with its headquarters in Singapore. The firm was founded by a team combining senior financial professionals and technology experts from prominent internet companies like Alibaba and ByteDance, with Gavin Hu listed as a co-founder. This blend of expertise underpins the company's mission to simplify the investment process, aiming to make choosing an investment as straightforward as selecting a restaurant from a guide.

The company targets global retail investors with a mobile-first approach, offering a comprehensive trading platform accessible via mobile apps (iOS, Android), desktop clients (Windows, macOS, Linux), and a web-based portal. Longbridge provides access to over 32,000 financial products across markets in the United States, Hong Kong, and Singapore. This includes a wide array of securities such as stocks, ETFs, REITs, options, warrants, and mutual funds. Recently, the platform enhanced its offering with 24-hour US trading and fractional share trading for US stocks.

Longbridge has a dual business model encompassing both direct-to-consumer securities brokerage and technology solutions for other financial institutions. Its B2C platform generates revenue primarily through platform fees, having eliminated commission fees for US, Hong Kong, and Singapore stock trades. While commission is zero, a platform fee is applied, such as USD 0.005 per share (minimum $0.99) for US stocks and 0.03% (minimum SGD 0.99) for Singapore stocks. The firm does not charge custody, inactivity, or currency conversion fees. Its B2B arm, "Longbridge Whale," provides "Securities as a Service" to other brokers in Asia, capturing a significant market share in Hong Kong.

A key feature of the platform is its integration of social and AI-driven tools to support investor decision-making. These include a community for users to interact, access to in-depth financial content, and an AI assistant named PortAI, which leverages large language models to provide analysis and answer financial queries. The company has secured over USD 150 million in funding from investors including PhillipCapital, Vision Plus Capital, and Lingfeng Capital. It holds numerous financial licenses globally, including a Capital Markets Services (CMS) licence from the Monetary Authority of Singapore (MAS), and uses DBS Bank as a custodian for client funds, ensuring client assets are segregated.