Longbow Advantage

About Longbow Advantage

Longbow Advantage operates as a specialized supply chain consulting firm and a strategic implementation partner, with a core focus on the Blue Yonder Warehouse Management System (WMS). Founded in 2002 and headquartered in Montreal, Quebec, the company was established by industry insiders to address the need for specialized knowledge in optimizing supply chain software. Gerry Brady, the company's founder, identified a gap in the market for a solution providing deep distribution and supply chain execution insights, which led to the creation of the Rebus platform in 2017.

The company's business model is twofold. Firstly, it offers high-quality consulting and implementation services for various supply chain technologies, including those from Blue Yonder, SAP, and Korber. This service is aimed at businesses looking to implement, upgrade, or optimize their warehouse and labor management systems, ensuring the technology aligns with their operational goals. The company prides itself on a team where over 65% have direct operational backgrounds, enabling a practical, hands-on approach to deployments. The second part of its business is its proprietary SaaS platform, Rebus. Revenue is generated through both these consulting services and subscriptions to the Rebus platform.

Rebus is a cloud-based analytics and intelligent labor management platform designed to provide real-time visibility into warehouse operations. It connects and harmonizes data from disparate systems like WMS, Labor Management Systems (LMS), and Transportation Management Systems (TMS) into a single interface. Key features include real-time analytics dashboards, AI-powered trend forecasting for labor and inventory, warehouse mapping, and automated 3PL billing. The platform is system-agnostic, allowing it to integrate with various technologies beyond a company's core WMS. This provides clients, which include major manufacturers, retailers, and logistics companies like Kraft Heinz and Driscoll's, with actionable insights to improve productivity, reduce operational costs, and make proactive decisions.