COMPANY PROFILE

Lolli

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A rewards application that allows to earn bitcoin when shop online

New York City, United StatesFounded 2018Fintech

Valuation $50–100M Last recorded · 2023

Revenue $1–10M Latest reported FY

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Lolli

Lolli is a rewards application that allows users to earn bitcoin or cash back on their purchases when they shop online at over 25,000 stores, including major retailers like Ulta Beauty, Groupon, and Booking.com. The company operates on a B2C model, earning a commission from its partner stores for driving sales, a portion of which is then shared with the user as a reward.

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Recently, Lolli was acquired by Thesis*, a venture studio focused on Bitcoin, to expand its bitcoin rewards ecosystem. This acquisition aims to integrate Lolli into a broader suite of products and services, furthering the adoption of Bitcoin. The company has also secured an $8 million Series B funding round to expand its rewards program to enterprises, suggesting a future B2B offering.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2018
Headquarters: New York City, United States
Employees: 130
Open positions: None listed
Dealroom signal: 67.0/100
Industry: Fintech
Sub-industry: Payments, Crypto and DeFi
Sector: Fintech, Bitcoin, Cefi, Bitcoin Ecosystem, Crypto and Web3, Hard Tech
Technology: Blockchain
Business model: Marketplace & ecommerce
Client focus: b2c
Investment activity: 1 company, latest Oct 2025
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Jul 2025	$0	—	Thesis	↗
SERIES B✓Equity / VC	Dec 2023	$8M	$50M	Bain Capital Ventures · Founders Fund · Logan Paul · Seven Seven Six	↗

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

Lolli website traffic

Latest recorded traffic for Lolli is 46K monthly website visits, down 13.2% over the last three months. Lolli's team grew 0% over the past year.

Latest monthly visits46K 3-month web change-13.2% 1-year team growth0%

Monthly website visitsJun 2018–Jul 2026

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