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Local Matters

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A suite of local search and marketing solutions for online publishers of information to increase traffic and revenue

Denver, United StatesFounded 2002Marketing
Valuation $250–500M Last recorded · 2008
Total funding $50–100M Disclosed equity funding
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About Local Matters

Local Matters is a non-profit organization established in 2008 by co-founders Michael Jones and Noreen Warnock. Their partnership began in 2005, stemming from a mutual concern for the prevailing food system and its effects on community health and well-being. Warnock's personal history of growing up in a financially insecure household instilled in her a deep commitment to ensuring equitable access to healthy food for all. This personal drive, combined with Jones' executive experience and Warnock's extensive knowledge of local and national food systems, created a complementary leadership team. Their collective expertise in public health, food preparation, and community organizing laid the groundwork for the organization's strategic direction.

Operating as a 501(c)(3) entity based in Columbus, Ohio, Local Matters aims to build healthier communities through a multi-faceted approach encompassing food education, access, advocacy, and rescue. The organization's programs are designed to serve a wide demographic, from young children to seniors, with a particular focus on addressing the needs of low-income communities. A core service is the 'Food Matters' program, an educational curriculum that teaches individuals how to grow, cook, and access affordable, healthy food. To directly improve food availability, the organization runs the 'Veggie Van,' a mobile market that delivers fresh produce and other groceries to various neighborhoods. In 2023, the organization reported revenues of $1.61 million and expenses of $1.42 million.

Local Matters' business model is rooted in its non-profit status, relying on a combination of contributions, grants, program service fees, and community support for its funding. The organization has established partnerships with various community entities and advocates for policy changes to create a more sustainable and equitable food system. Since its inception, Local Matters has reached over 180,000 individuals through its various services and initiatives. The organization also spearheads the Columbus Food Rescue initiative, which diverts surplus food from landfills to communities in need, and is involved in developing the Columbus-Franklin County Food Action Plan.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2002
Headquarters
Denver, United States
Open positions
None listed
Dealroom signal
19.7/100
Industry
Marketing
Sector
Marketing, Search Engine
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES DOther financing May 2008 $47M $188M Governing Dynamics —
LATE VCOther financing Nov 2005 $20M $80M Sandler Capital —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

Local Matters website traffic

Latest recorded traffic for Local Matters is 260 monthly website visits.

Latest monthly visits260
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Spencer trask & co

Series B and later2 investors entered at this stage

  • Sandler Capital
  • Governing Dynamics
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Denver HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Local Matters on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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