Livingly

About Livingly

Livingly Media operates as a digital publisher with a portfolio of lifestyle and entertainment websites tailored for female audiences. Initially established as Zimbio, Inc. in 2006 by co-founders Danny Khatib and Tony Mamone, the company rebranded to Livingly Media in August 2012. This name change followed the strategic acquisition of Lonny Magazine in July 2012, which expanded its footprint into the home decor space.

Headquartered in Redwood City, California, the company targets its content across a spectrum of interests including entertainment news, fashion, beauty, and home design through its various online properties. The business model centers on generating revenue through programmatic advertising and native sponsorships, connecting brands with its engaged readership. The company's primary assets are its websites, which include Zimbio.com (entertainment news), StyleBistro.com (fashion and beauty), and Lonny.com (home design and decor). This collection of digital magazines provides professionally produced articles, high-quality photography, and videos to attract and retain a large user base.

Over its history, Livingly Media has seen significant ownership changes. In February 2015, the European digital publishing group Aufeminin, a subsidiary of Axel Springer at the time, acquired Livingly Media for an initial price of $25 million. This move was part of Aufeminin's strategy to bolster its presence in the U.S. market. More recently, in February 2022, Recurrent Ventures acquired Livingly Media from TF1, which had previously acquired Aufeminin. The company has been venture-backed by firms such as Menlo Ventures, Draper Associates, and Great Oaks Venture Capital, having raised approximately $15.7 million in total funding over two rounds.