Living Workshop

About Living Workshop

Living Workshop, known in South Korea as Saengong, is a lifestyle brand focused on creating essential household products. The company operates on a philosophy of "keeping basics," which translates into products made with safe ingredients, simple designs, and offered at reasonable prices. Their strategy involves removing non-essential components rather than adding superfluous ones, ensuring their products are suitable for everyone, from children to adults.

The company's product portfolio is extensive, covering kitchen supplies, cleaning agents, laundry detergents, and personal hygiene products. Items include dish detergents, rubber gloves, kitchen towels, laundry detergent capsules, hand wash, and various cleaners. Living Workshop targets all consumers, not just housewives, by providing products that integrate seamlessly into any home environment. The business model appears to be direct-to-consumer through its official online store and other e-commerce platforms, with options for bulk and corporate purchases. The brand has gained recognition for its minimalist aesthetic, winning several prestigious design awards, including the '2023 Red Dot Design Award', 'iF Design Award', and 'German Design Award'.