LiveScore

About LiveScore

LiveScore is a global sports media company that provides real-time score updates, results, and live streaming services. It was founded in 1998 by Peter Jerie, a programmer in South Africa who wanted to receive SMS updates for his favorite football team, Manchester United. This necessity led to the creation of one of the world's first real-time sports update providers.The company operates as part of the LiveScore Group, which was demerged from Gamesys Group in September 2019 and now sits within the Anzo Group of companies. The LiveScore Group also includes LiveScore Bet and Virgin Bet, creating an integrated ecosystem that combines sports media with sports betting. This 'convergence' model is designed to address the fragmented nature of sports content consumption by offering a single platform for scores, news, streaming, and betting.LiveScore's business model generates revenue primarily through advertising on its free-to-use app and website, which serve a large user base. Additional revenue comes from its integrated sportsbooks, LiveScore Bet and Virgin Bet, which operate in markets including the UK, Ireland, Nigeria, and Bulgaria. The company has pursued strategic global expansion, forming partnerships with regional broadcasters like TV Azteca in Mexico and obtaining licenses to operate in new markets such as South Africa. In September 2022, Ringier Sports Media Group (RSMG) made a £50 million investment in the group, valuing it at £500 million.The core product is the LiveScore app, which delivers fast score updates, statistics, free highlights, aggregated news, and live streaming for various sports, with a primary focus on football. The platform covers numerous leagues and competitions worldwide and has expanded its content to include sports like cricket, tennis, basketball, and American football to cater to regional audiences. The service aims to provide a comprehensive one-stop shop for sports fans, eliminating the need for multiple subscriptions and platforms.