Lively

The company generates revenue through its transparent pricing model, which is based on the annual percentage yield (APY) of the cash balance in a client's HSA. This balance is FDIC or NCUA insured through one of Lively's financial institution partners, ensuring the safety of the funds.

Lively's services are designed to maximize the benefits of HSAs. For individuals and families, these benefits include triple tax savings, the freedom to choose when and how to invest, the ability to withdraw money penalty-free for non-medical expenses after age 65, and the assurance that HSA funds never expire and roll over year after year.

For employers and benefits administrators, Lively offers a top-ranked HSA with industry-leading features, empowering employees to take control of their healthcare savings while minimizing administrative burdens.

In simple terms, Lively is a company that helps people save and manage money for healthcare expenses in a tax-efficient way, while also providing a platform for investing these savings.