Livecontrol

About Livecontrol

LiveControl is a media technology firm that provides remote video production services, effectively moving the traditionally on-site process into the cloud. Founded in 2020 by Patrick Coyne, Jacob Braunstein, and Noah Johnson, the company aims to simplify and reduce the costs associated with professional live event broadcasting. Patrick Coyne, the CEO, previously co-founded The Black Tux, bringing entrepreneurial experience to the venture. The company's core offering addresses the challenge of making high-quality, multi-camera video production accessible to a wider range of organizations without the need for an on-site crew.

The business operates on a subscription-like model, where clients pay on a per-event basis, with pricing decreasing as the frequency of events increases. This model targets a diverse market, including universities, houses of worship, government bodies, music venues, and funeral homes. LiveControl has secured significant capital, raising a $3.2 million seed round followed by a $30 million Series A round in July 2021, led by Coatue with participation from investors like First Round Capital and Box Group. This funding has supported technological development and team expansion.

The service combines hardware, software, and a network of human operators. Clients install a 4K multi-camera setup, often with assistance from the company, which connects to LiveControl's proprietary encoder. Once scheduled through a client dashboard, a professional videographer from LiveControl's network remotely controls the pan, tilt, and zoom functions of the on-site cameras in real-time. This allows them to produce a dynamic, multi-camera broadcast. The service includes features such as a custom-branded web player for streaming, unlimited distribution, cloud storage, real-time analytics, and various integrations.