Live4Well

About Live4Well

Live4Well, established in 2022 by co-founders Tayson Chui and Miranda Wong, operates a global AI-powered wellness and sports membership platform from its headquarters in Hong Kong. The company has secured significant financial backing, including a $20 million Series B investment in March 2024, to fuel its growth. Wong brings over two decades of experience in the fitness industry, having managed numerous global fitness centers and a track record as a venture capitalist in the Web3 space. Chui comes from an ordinary background and attributes his entrepreneurial drive to self-learning and a passion for identifying opportunities.

The firm's business model centers on the "exercise-to-earn" concept, positioning itself in the Health 3.0 and Web3 markets. It provides a health management platform that merges digital and physical experiences to reward users for their physical activities. Revenue is generated through partnerships with businesses and a tiered membership program called VIV PASS, which offers different levels of access and benefits. The platform targets a global community of individuals, primarily young sports enthusiasts, and businesses in the fitness and wellness sector, such as gyms, trainers, and sports associations. As of early 2024, the community had grown to over 250,000 members across more than 40 countries.

Live4Well's core product is a mobile application that allows users to earn "Sweat Points" for various activities, including walking, burning calories, and participating in sports events. These points function as a digital currency within the platform's ecosystem and can be redeemed in the "WELLshop" for products and services from partner brands. The platform utilizes AI for personalized health analysis and motion capture technology to provide feedback on exercise form. Furthermore, it employs blockchain technology to secure user rewards in an in-app crypto wallet, ensuring the safety of digital assets. The company has formed strategic alliances with fitness chains like 24/7 FITNESS and technology firms such as Animoca Brands to expand its ecosystem.