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Liv Up

eCommerce & Marketplaces · Barueri, Brazil · Founded 2016

Provides healthy, pre-cooked meals through an online platform MoreLess

Liv Up is a Brazilian food-tech company that provides healthy, ready-to-eat frozen meals. The company's business model is direct-to-consumer (D2C), selling its products online through its website and app.

Liv Up's target market is busy individuals who want to eat healthy but lack the time to cook. The company offers a wide variety of meal options, including low-carb, vegetarian, and vegan choices, all made with natural ingredients and without preservatives. The meals are developed by chefs and nutritionists.

The company's revenue is generated from the sale of its frozen meals and meal kits. Customers can make one-time purchases or subscribe to a recurring delivery service. Liv Up operates in the growing market for healthy and convenient food, a segment that has seen increased demand as more consumers prioritize wellness and practicality.

Keywords: food-tech, healthy meals, frozen food, direct-to-consumer, meal delivery, subscription service, natural ingredients, Brazilian market, online food sales, ready-to-eat

Valuation $100–500M
Revenue $10–50M
Headcount 500–1k
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Liv Up and the history behind them.

Talent graph

Liv Up's talent

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Team profiled 20 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

15 investors on Liv Up's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 4 investors entered at this stage
KaszeK Ventures
Endeavor Catalyst
ThornTree Capital Partners
Spectra
Series B+ 11 investors entered at this stage
Lofoten Asset Management Limited
Milton Seligman
Ricardo Rolim
Christian Egan
Luiz Otavio Campos
Rob Citrone
Lofoten Capital
Cadonau
Globo Ventures
Grupo Globo
Minerva Foods

Global footprint

Where Liv Up has talent and traffic

Workforce by country
7 countries with
team presence
🇧🇷 Brazil97.9%
🇪🇸 Spain0.3%
🇮🇳 India0.3%
🇭🇰 Hong Kong0.3%
🇳🇬 Nigeria0.3%
Top 5 of 7 shown
Web traffic by country
1.5M monthly visits
across markets
🇧🇷 Brazil96.6%
🇺🇸 United States1.1%
🇵🇹 Portugal0.4%
🇬🇧 United Kingdom0.1%
🇨🇦 Canada0.1%
Top 5 markets shown

Market sentiment

What the market is saying about Liv Up

An AI-synthesized read of the highest-engagement posts about Liv Up on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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