littleBits Electronics

The company's core business revolves around the sale of its modular electronics kits. The product line consists of small, color-coded circuit boards called "Bits," each with a specific function like light, sound, or sensors. These Bits snap together with magnets, eliminating the need for soldering or complex wiring and allowing users to build and prototype inventions quickly. This modular system enables a vast number of potential combinations, fostering creativity and hands-on learning. The company has released numerous themed kits, including a Space Kit in collaboration with NASA and a Droid Inventor Kit with Disney. In 2014, littleBits introduced the "cloudBit," a module that enables creations to connect to the internet, expanding possibilities into the Internet of Things (IoT).

littleBits' business model is multi-faceted, generating revenue primarily through the direct sale of its kits via its website and retail partners. It also engages in collaborations with educational institutions, offering bulk purchasing options and curricula tailored for schools. The company serves a broad market, from individual consumers and families for at-home learning to K-12 schools, after-school programs, and makerspaces. Its products are designed to be adaptable for various age and skill levels, from elementary school to university. In August 2019, littleBits was acquired by Sphero, another key player in the educational robotics space. This merger combined the strengths of both companies, creating one of the largest entities in the educational STEAM market, with a joint portfolio of over 140 patents. Following the acquisition, founder Ayah Bdeir moved on from the company.