Litpla

About Litpla

Litpla Inc., established in September 2016 by CEO Takashi Goto, operates in the location-based entertainment sector. The company's core business revolves around its next-generation theme park, "Little Planet," which blends traditional play with digital technology. These parks are designed to foster children's ability to think for themselves, learn, and interact with others through experiences based on five pillars: physical sensation, inquiry, thinking, creation, and interaction.

The business model is centered on ticket sales for admission to its parks. Revenue is generated from entry fees, which vary based on age, day of the week, and duration of stay, along with an initial membership fee that includes a smart wristband called the "Sharin". Litpla operates a significant number of permanent parks, with 24 in Japan and 4 overseas as of August 2025, including collaborative parks like "TOYLO PARK powered by Little Planet." The company is focused on expanding this network into new countries and regions.

Little Planet parks feature a variety of attractions that utilize technologies such as projection mapping and augmented reality (AR). For example, "ZABOOM JOURNEY" is a digital ball pit where light and sound react to movement, and "SAND PARTY!" is an AR sandbox. Other attractions include a digital version of 'Pop-up Pirate' and generating AI-powered trading cards. The proprietary "Sharin" wristband allows for a personalized experience by recording data from the attractions a child plays with. This data can be used to tailor future visits. The parks frequently update their attractions and host seasonal events, such as the "DINOSAUR FESTIVAL," to encourage repeat visits.

Financially, Litpla has successfully attracted investment to fuel its growth. The company completed a Series C funding round, securing investment from the Sony Innovation Fund, operated by Sony Ventures. This strategic partnership is intended to enhance the development of Litpla's location-based entertainment offerings, with an eye toward leveraging Sony Group's assets and network. The capital is earmarked for expanding the "Little Planet" brand, accelerating international expansion, and developing new types of experiential entertainment.