Liquidly

About Liquidly

Liquidly is a financial technology company that has developed a marketplace to facilitate liquidity for traditionally illiquid assets. Founded in 2018 by Anusha Harid, the company is headquartered in New York City. Harid, who serves as the CEO, established Liquidly after a decade-long career at Goldman Sachs, where she specialized in raising capital for private equity and venture capital firms. Her experience in private markets directly informed the creation of the company.

The firm builds and operates trading infrastructure for private fund interests, addressing the secondary market for assets like private equity and real estate funds. The platform is designed to serve a range of market participants, including fund managers, buyer investors, and seller investors. For fund managers, Liquidly offers a streamlined process that provides data on market activity and a centralized venue to manage and approve trading activity. Buyers gain access to assets approved by fund managers, while sellers can connect with a network of potential investors under standardized commercial terms to improve execution. The company's goal is to create a more efficient and accessible secondary market for private assets, which are estimated to represent over $13 trillion in invested capital.

Liquidly operates as a private entity and has secured funding from institutional investors, including Sagard, Anthemis Group, and Portage Ventures.