Linq3

About Linq3

Linq3 Technologies, founded in 2007, operates as a technology and innovation company with a focus on transforming the lottery industry. Headquartered in Atlanta, Georgia, the firm was established to modernize lottery gameplay through smart systems integrations and intuitive technologies. In March 2019, the company was acquired by InComm, a prominent payments technology company, in a move to expand InComm's footprint into the lottery sector. Prior to its acquisition, Linq3 had successfully raised $61 million in funding.

The core of Linq3's business is a proprietary technology platform that enables the generation and distribution of lottery tickets through existing point-of-sale (POS) devices at major retailers. This addresses a key challenge for state lotteries: reaching busy consumers who may not have the time for traditional lottery purchasing methods. The company's business model centers on providing state lotteries and their operators with a secure and efficient distribution channel. This, in turn, helps retailers increase revenue by driving new consumer traffic to their locations. Linq3's clients are primarily state lotteries, and it works in partnership with major retailers and central gaming system vendors across the United States.

Linq3's flagship product is its technology that integrates lottery ticket sales directly into retail POS systems, including at gas pumps through its "Play at the Pump" application. This service allows consumers to buy lottery draw games securely and conveniently while making other purchases. The platform handles the entire process, from ticket purchase to delivering lottery numbers and win notifications to the player's mobile phone. One of its offerings included a mobile-enabled lottery card, where players could text a unique code to enroll and play. The key features of Linq3's systems are their security, reliability, and scalability, aiming to provide an immediate and engaging playing experience.