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LINKBY

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Connecting advertisers to the world's most premium publishing brands through performance based editorial coverage

London, United KingdomFounded 2020Marketing
Valuation $50–100M Last recorded · 2025
Revenue $1–10M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for LINKBY and the history behind them.

About LINKBY

Linkby.com is a digital marketing platform that specializes in driving return on investment (ROI) for businesses by helping them tell their story and build trust with their target audience. The platform operates in the digital advertising market, serving a wide range of clients from various industries.

Linkby's business model is based on a performance option, either cost per click (CPC) or cost per thousand impressions (CPM). Clients set their budget, timeframe, and choose the Linkby platform that suits their needs. The company then leverages its publisher marketplace or Pubfeed content distribution network to find the right mix of publishers for the client's campaign.

Linkby has partnerships with some of the biggest names in publishing, including Urban List, Broadsheet, Pedestrian.tv, Buzzfeed, Refinery29, Marie Claire, Mail Online, The Independent, and ELLE. This allows clients to secure coverage across a wide range of high-profile platforms, increasing their visibility and reach.

The company has been praised for its efficiency, ease of use, and results-driven approach. Clients have reported significant increases in coverage and return on ad spend (ROAS), with some seeing ROAS of 300%+.

In terms of revenue, Linkby makes money by charging clients for the services it provides, which include campaign management, content distribution, and publisher selection.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
London, United Kingdom
Employees
96
Open positions
28
Dealroom signal
87.4/100
Industry
Marketing
Sub-industry
Adtech
Sector
Marketing, uk is8 creative industries
Business model
SaaS
Client focus
b2b

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Jul 2025 $15M $60M Volition Capital ↗
SERIES A✓Equity / VC Jun 2024 $2.6M $10M OIF Ventures · Perennial Value Management ↗
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
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Growth signals

LINKBY website traffic

Latest recorded traffic for LINKBY is 280K monthly website visits, down 12.5% over the last three months. LINKBY's team grew 9.1% over the past year.

Latest monthly visits280K 3-month web change-12.5% 1-year team growth+9.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • OIF Ventures

Series A2 investors entered at this stage

  • Perennial Value Management
  • Volition Capital
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
8 countries with
team presence
🇦🇺 Australia31.5%
🇺🇸 United States28.1%
🇬🇧 United Kingdom22.5%
🇨🇦 Canada12.4%
🇮🇳 India2.3%
Top 5 of 8 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about LINKBY on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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