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COMPANY PROFILE

LinkAja

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Electronic money service for any transaction

Jakarta, IndonesiaFounded 2019Fintech
Valuation $500M–1B Last recorded · 2020
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for LinkAja and the history behind them.

About LinkAja

LinkAja is a digital wallet service operating in Indonesia, designed to facilitate seamless financial transactions for both individual consumers and businesses. The platform allows users to perform a variety of financial activities such as transferring money, paying bills, purchasing mobile credits, and making payments at retail stores. LinkAja serves a broad range of clients, including individual consumers, small and medium-sized enterprises (SMEs), and large corporations. The company operates in the fintech market, which is rapidly growing in Indonesia due to increasing smartphone penetration and a shift towards digital payments.

LinkAja's business model revolves around providing a comprehensive digital payment solution that integrates with various banking and retail services. The company generates revenue through transaction fees, premium services, and partnerships with merchants and financial institutions. By offering cashback rewards and promotional deals, LinkAja incentivizes user engagement and loyalty, further driving its growth.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Jakarta, Indonesia
Employees
480
Open positions
None listed
Dealroom signal
28.3/100
Industry
Fintech
Sub-industry
Payments
Sector
Fintech, Digital Wallet, financial inclusion
Technology
Mobile app
Client focus
b2c

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Mar 2024 $0 — Mitsui ↗
FundingOther financing Jun 2023 $0 — Telkomsel ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

LinkAja website traffic

Latest recorded traffic for LinkAja is 190K monthly website visits, up 72.7% over the last three months. LinkAja's team declined 10.4% over the past year.

Latest monthly visits190K 3-month web change+72.7% 1-year team growth-10.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

  • BRI Ventures
  • Grab
  • Mandiri Capital Indonesia (MCI)
  • Gojek

Series B and later1 investor entered at this stage

  • Mitsui

Other known investors1 additional known investor

  • Telkomsel
Team profiled 12 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇮🇩 Indonesia99.4%
🇳🇱 Netherlands0.3%
🇺🇸 United States0.3%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about LinkAja on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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