Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

lineup

Explore full profile

Crm tools for multi-channel media companies

London, United KingdomFounded 2009Marketing
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $0–10M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for lineup and the history behind them.

About lineup

Lineup Systems is a global leader in the media sales and ad management industry, providing innovative solutions tailored to the evolving needs of publishers and media companies. The company operates in the media and advertising market, serving clients who require advanced functionality to keep up with the changing media landscape. Lineup Systems' flagship product, Adpoint, is a comprehensive media sales solution that dominates the industry by responding to the commercial goals of publishers. Additionally, their new product, Amplio, focuses on audience monetization and subscription management, covering all critical commercial solutions for modern media companies. The business model revolves around long-term collaborations and continuous development, ensuring their products remain cutting-edge. Lineup Systems generates revenue through the sale and subscription of their software solutions, as well as through various engagement initiatives such as their annual Global User Conference. The company prides itself on its team of specialists who stay ahead of technological changes to deliver advanced functionality to their clients.

Source: Dealroom company data

At a glance

Founded
2009
Headquarters
London, United Kingdom
Sector
Marketing
Power Law
Colt$25–100M revenue

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • NVM private equity
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
10 countries with
team presence
🇨🇿 Czech Republic38.2%
🇺🇸 United States21.8%
🇬🇧 United Kingdom21.8%
🇪🇸 Spain5.5%
🇳🇱 Netherlands3.6%
Top 5 of 10 shown
Web traffic by country
6.5K monthly visits
across markets
🇺🇸 United States60%
🇫🇷 France15.4%
🇮🇳 India12.3%
🇩🇪 Germany7.7%
🇨🇿 Czech Republic3.1%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about lineup on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See lineup on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.