Linekong

About Linekong

Linekong Interactive Group Co., Ltd. operates as a developer and publisher of online games, with its headquarters in Beijing, China. The company was established in March 2007 by Wang Feng, who previously served as a senior vice president at Kingsoft, alongside co-founders Liao Mingxiang and Zhang Yuyu. Wang Feng's background in the tech industry has been central to the company's trajectory, including his co-founding of Geek Founders Capital and a home-console game company.

Initially focused on PC-based client and web games, Linekong strategically shifted its core business to mobile games in 2013, concentrating on the mid-core and hard-core segments. This transition proved timely, with mobile gaming contributing to the vast majority of its revenue by early 2014. The company's business model encompasses both self-developed and licensed games, which it distributes through a wide network of channels, including app stores, telecom operators, and its proprietary platform, 8864.com. Revenue is generated primarily through the sale of in-game virtual items. In a move to diversify, the company's operations have expanded to include a film and television business.

A significant milestone in the company's history was its initial public offering on the Growth Enterprise Market (GEM) of the Hong Kong Stock Exchange on December 30, 2014, under the stock code 8267. Prior to its IPO, Linekong had secured substantial funding, raising over $135 million across several rounds from investors such as IDG Capital, New Enterprise Associates, and Northern Light Venture Capital. The company's portfolio includes a variety of game titles like "Excalibur," "Sword of Heaven," and "One Hundred Thousand Bad Jokes". More recently, Linekong has ventured into the Web3 space, establishing the LK Crypto division to manage crypto assets and pursue strategies related to NFTs and GameFi, with founder Wang Feng transferring his personal crypto project holdings to the public company.