Lim Group

About Lim Group

LIM Group operates as a specialized holding company firmly rooted in the high-end equestrian sector. The group’s formation was solidified in 2013 through the strategic merger of CWD and Devoucoux, two prominent saddle brands. The company's founder, Laurent Duray, began his journey as an amateur rider and pursued training as a saddler at 17, eventually establishing the CWD saddlery in 1998. His vision was to create a group entirely dedicated to the equine world, focusing on the human-horse relationship.

The core business revolves around the design, manufacturing, and global distribution of luxury, custom-made horse-riding saddles and equipment. LIM Group serves a discerning clientele that includes many of the world's top competitive riders. The business model is distinguished by its vertically integrated value chain; the company controls the entire production process from sourcing and tanning the leather to manufacturing and after-sales service, without intermediaries. This ensures a high level of quality control and customer responsiveness. Revenue is generated through the direct sale of its premium products under multiple brands.

The group's product portfolio is extensive, featuring several prestigious brands acquired over the years, including Butet, Devoucoux, CWD, and the British saddlemaker Albion, acquired in 2022. Beyond saddles, the company produces a wide array of equestrian tack such as bridles, girths, and stirrup leathers, with over 150 product lines. A significant feature is the use of vegetable-tanned leather, a result of substantial research, which is more environmentally friendly and offers superior suppleness. In recent years, LIM Group has expanded into equine health and technology, acquiring the startup Arioneo to develop locomotion diagnostic products and partnering with Audevard, a pharmaceutical laboratory focused on horse health. The group has also introduced connected devices like the iJump smart saddle to monitor the well-being and performance of both horse and rider.