Lightapp Technologies

About Lightapp Technologies

Zira is a technology firm that provides an AI-powered telematics platform designed to enhance operational efficiency in industrial manufacturing. The company emerged from Lightapp Technologies, which was founded in 2009 by Guy Peer and Elhay Farkash as an AI-driven energy management solutions provider. Lightapp evolved into Zira following a successful research collaboration with the California Energy Commission, UC Berkeley, MIT, and U-Chicago focused on optimizing industrial energy consumption through AI. Elhay Farkash, with a background in business development at Oracle, serves as the CEO, while Guy Peer is the COO.

Zira's core business revolves around its vision telematics technology, which uses AI-powered cameras to provide real-time data and insights from the factory floor. This system is engineered to be swiftly deployable and scalable, integrating with existing manufacturing systems to minimize disruption. The platform offers features like live counts, cycle time tracking, and measurements, which are accessible via a customizable dashboard on various devices. By analyzing this data, Zira helps businesses identify inefficiencies, reduce downtime, improve lumber yield, and automate production accounting. The company's business model is subscription-based, offering access to the Zira platform, AI camera connections, and support.

Zira primarily serves the manufacturing sector, with a particular focus on industries such as lumber, building materials, and pallet manufacturing. The technology provides clients with real-time visibility into their operations, allowing for proactive decision-making and process optimization. For example, the system can track boards at a trim saw to measure output and yield, or perform quality control by detecting board cracks and incorrect sizes. The platform also includes features for setting up alerts that notify supervisors of production issues, helping to maintain operational flow. Zira markets its solutions to companies looking to improve sustainability, productivity, and safety.