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Light in the Box
LightInTheBox is a B2C e-commerce website selling a variety of integrated supply chain products
About Light in the Box
LightInTheBox is an online retail company that offers a wide range of products at competitive prices, catering to a global customer base. The company operates in the e-commerce market, providing an extensive selection of items including fashion apparel, home and garden products, electronics, wedding apparel, and personal care items. LightInTheBox serves a diverse clientele, from individual consumers looking for trendy clothing and accessories to homeowners seeking home improvement tools and decor.
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The business model of LightInTheBox is based on an online marketplace platform. This means they list a variety of products from different categories on their website, allowing customers to browse and purchase items directly. The company makes money through the sale of these products, often sourcing them from manufacturers at lower costs and selling them at a markup. Additionally, they may generate revenue through special offers, clearance deals, and new arrival promotions that encourage frequent purchases.
LightInTheBox differentiates itself by offering a broad spectrum of products, from everyday items to niche market goods like security systems and novelty gadgets. They also emphasize affordability and global shipping, making it convenient for customers around the world to access their products. The company’s focus on hot-selling items and new arrivals helps keep their inventory fresh and appealing to repeat customers.
In summary, LightInTheBox is a versatile online shopping center that leverages a wide product range, competitive pricing, and global reach to attract and retain customers. Their business model revolves around direct sales through their e-commerce platform, supported by strategic promotions and a focus on trending products.
At a glance
- Status
- Operational
- Founded
- 2007
- Headquarters
- Dongcheng District, China
- Employees
- 337
- Open positions
- None listed
- Dealroom signal
- 59.8/100
- Industry
- Fashion
- Sub-industry
- Apparel
- Sector
- eCommerce & Marketplaces, Wholesale, Supply Chain Management, Intellectual Property, Accessories, Retail, Shoes, Camping
- Technology
- Hardware, Big Data, Connected Device
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 1 company, latest Jan 2014
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Light in the Box.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| PRIVATE PLACEMENT NON VC✓Other financing | Aug 2026 | $5.5M | — | Undisclosed | ↗ |
| IPO✓Exit | Jun 2013 | $0 | — | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Light in the Box is 9.2M monthly website visits, up 7% over the last three months. Light in the Box's team grew 0% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
ZhenFund- BXBob Xu
Series B and later3 investors entered at this stage
GSR Ventures
Ceyuan Ventures- TCTBP Capital
Other known investors1 additional known investor
Kiwi Connect
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Light in the Box on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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