Light Energy

Light Energy provides an API-driven platform that enables businesses to offer embedded, branded electricity plans to their customers. The company positions itself as a power company for other businesses, managing the complex backend infrastructure of electricity provision so partners can focus on their core products. This includes handling state-by-state licensing, wholesale power procurement, commodity risk management, billing, customer support, and grid integration. Founded in 2023 by co-founders Baker Shogry and Adam Compain, the Austin-based startup aims to replicate the embedded finance model for the energy sector. Shogry, the CEO, was formerly the Head of Product at Plaid, while Compain previously served as a New Product Incubation Lead at Google and was the founder and CEO of ClearMetal, a supply chain visibility and predictive analytics company. The company's business model allows partners to launch customized electricity offerings in as little as two weeks, creating new recurring revenue streams and enhancing customer relationships. Light operates as a licensed retail electricity provider, selling 100% renewable energy through its partners' products rather than its own consumer brand. Clients include companies in real estate and proptech, home electrification (solar and battery), and electric vehicles. Notable partners include Palmetto, GoodLeap, Emporia, and Moved. The platform offers various integration paths, from a no-code web app to a full REST API for bespoke experiences. Light also operates a virtual power plant (VPP) program, aggregating and monetizing distributed energy resources like home batteries and EVs to capture value from the grid. In September 2026, Light announced a $46 million Series A funding round led by Matrix, with participation from Activate Capital, Spark Capital, BoxGroup, and others. This brought its total funding to approximately $60 million and its total capital base to over $100 million, including credit facilities. In the first half of 2026, the company reported that 100% of new electricity brands in the Texas market launched on its platform and that it had increased its run-rate revenue tenfold in the preceding 12 months. Following its establishment in the Texas ERCOT market, Light is expanding into the PJM Interconnection market, which covers states including New Jersey, Pennsylvania, and Illinois. Keywords: embedded electricity, energy API, white-label electricity, power company platform, virtual power plant, VPP, retail electricity provider, energy-as-a-service, DER monetization, solar buyback, EV charging plans, proptech energy, grid integration, wholesale power procurement, Baker Shogry, Adam Compain, ERCOT, PJM Interconnection, smart grid technology, renewable energy plans