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LIFX

Home Living · Redwood City, United States · Founded 2012

LIFX is the creator of Wi Fi-enable, multi-colored LED lights controllable via a smart device MoreLess

LIFX is a company that produces and sells Wi-Fi-enabled, smart LED light bulbs. The company's products connect directly to a Wi-Fi network without the need for a central hub or bridge, which simplifies the setup process for users. LIFX offers a range of lighting solutions, including standard bulbs, light strips, and outdoor lighting fixtures.

The core of the LIFX ecosystem is its mobile application, available for both iOS and Android devices, which allows users to control all aspects of their lights. This includes changing colors, adjusting brightness, and setting schedules. In addition to app-based control, LIFX products integrate with major smart home platforms such as Amazon Alexa, Google Assistant, and Apple HomeKit, enabling voice control and automation.

The company primarily targets the consumer market, specifically individuals looking to build or expand their smart home setups. The business model is based on the direct sale of hardware to consumers. These sales are facilitated through the company's own website as well as major retail partners like The Home Depot and Amazon.

Keywords: smart lighting, LED bulbs, Wi-Fi lighting, smart home, IoT, home automation, app-controlled lighting, voice-controlled lighting, consumer electronics, connected home

Company overview

LIFX company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2012
Headquarters
Redwood City, United States
Employees
17
Open positions
None listed
Dealroom signal
69.7
client focusb2ctechnologyHardwaretechnologyIoT InternetOfThingssectorHome AutomationsectorConsumer ElectronicssectorSmart HomesectorHard TechindustryHome Living

Valuation & funding

LIFX funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit Feb 2019 $51M $51M Buddy
SERIES AEquity / VC Jun 2014 $15M $60M Blackbird Ventures · Raymond Tonsing · Elad Gil · Sequoia
SEEDEquity / VC Dec 2013 $1.3M $5.2M Undisclosed
SEEDEquity / VC Sep 2012 $20K $80K Angelcube
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Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 17
2025 19
2024 18
2023 17
2022 15
2021 34
2020 49
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Growth signals

LIFX website traffic

Latest recorded traffic for LIFX is 210K monthly website visits, up 5% over the last three months. LIFX's team declined 10.5% over the past year.

Latest monthly visits210K 3-month web change+5% 1-year team growth-10.5%
Monthly website visits122 observations · Apr 2016–Jul 2026
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Comparisons

LIFX compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

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Talent graph

LIFX's talent

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Team profiled 43 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

10 investors on LIFX's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Angelcube
Other known 5 additional known investors

Global footprint

Where LIFX has talent and traffic

Workforce by country
2 countries with
team presence
🇦🇺 Australia93.3%
🇵🇭 Philippines6.7%
2 countries shown

In the news

Latest news about LIFX

Recent press, funding announcements, and product moves mentioning LIFX — open to read from the original sources.

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Market sentiment

What the market is saying about LIFX

An AI-synthesized read of the highest-engagement posts about LIFX on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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