COMPANY PROFILE

LIFX

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LIFX is the creator of Wi Fi-enable, multi-colored LED lights controllable via a smart device

Redwood City, United StatesFounded 2012Home Living

Valuation $50–100M Last recorded · 2019

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About LIFX

LIFX is a company that produces and sells Wi-Fi-enabled, smart LED light bulbs. The company's products connect directly to a Wi-Fi network without the need for a central hub or bridge, which simplifies the setup process for users. LIFX offers a range of lighting solutions, including standard bulbs, light strips, and outdoor lighting fixtures.

The core of the LIFX ecosystem is its mobile application, available for both iOS and Android devices, which allows users to control all aspects of their lights. This includes changing colors, adjusting brightness, and setting schedules. In addition to app-based control, LIFX products integrate with major smart home platforms such as Amazon Alexa, Google Assistant, and Apple HomeKit, enabling voice control and automation.

The company primarily targets the consumer market, specifically individuals looking to build or expand their smart home setups. The business model is based on the direct sale of hardware to consumers. These sales are facilitated through the company's own website as well as major retail partners like The Home Depot and Amazon.

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At a glance

Status: Acquired
Founded: 2012
Headquarters: Redwood City, United States
Employees: 17
Open positions: None listed
Dealroom signal: 69.7/100
Industry: Home Living
Sector: Home Living, Home Automation, Consumer Electronics, Smart Home, Hard Tech
Technology: Hardware, IoT InternetOfThings
Client focus: b2c
Links: Website LinkedIn X

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Feb 2019	$51M	$51M	Buddy	—
SERIES A✓Equity / VC	Jun 2014	$15M	$60M	Blackbird Ventures · Raymond Tonsing · Elad Gil · Sequoia	—

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Growth signals

LIFX website traffic

Latest recorded traffic for LIFX is 210K monthly website visits, up 5% over the last three months. LIFX's team declined 10.5% over the past year.

Latest monthly visits210K 3-month web change+5% 1-year team growth-10.5%

Monthly website visitsApr 2016–Jul 2026

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BRbrightupThe most intuitive light automation solution to make everyday lights at home amazing	Hamburg, Germany	Operational