COMPANY PROFILE

Lifelong Online

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Lifelong Online is a home appliances brand

Mansa Sub-District, IndiaFounded 2015Marketing

Valuation $500M–1B Latest valuation · 2025

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Lifelong Online

Lifelong India Online is a direct-to-consumer (D2C) company specializing in the manufacturing and online retail of home appliances. Founded by Atul Raheja in 1985 and later expanded online by Bharat Kalia, the company leverages over 25 years of manufacturing expertise to offer a wide range of products designed to enrich the daily lives of Indian households. Lifelong India serves a diverse clientele, primarily targeting middle-class families across India who seek reliable and aesthetically pleasing home solutions. Operating in the competitive home appliance market, the company differentiates itself through its commitment to quality and innovative design. Lifelong India generates revenue through the direct sale of its products via its online platform, ensuring cost efficiency and direct customer engagement. The business model focuses on providing value through extended warranties and customer-centric services, enhancing customer loyalty and repeat purchases.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2015
Headquarters: Mansa Sub-District, India
Employees: 297
Open positions: None listed
Dealroom signal: 89.0/100
Industry: Wellness Beauty, Marketing
Sector: Marketing, Travel, Appliances, Accommodation, Hard Tech
Business model: Manufacturing
Client focus: b2c
Investment activity: 1 company, latest Mar 2023
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Lifelong Online.

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Funding history

2 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
EARLY VC✓Equity / VC	Aug 2025	$13M	$500M	Undisclosed	↗
SERIES A✓Equity / VC	May 2019	$5.7M	$23M	Undisclosed	—

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Growth signals

Lifelong Online website traffic

Latest recorded traffic for Lifelong Online is 300K monthly website visits, up 42.9% over the last three months. Lifelong Online's team grew 26.9% over the past year.

Latest monthly visits300K 3-month web change+42.9% 1-year team growth+26.9%

Monthly website visitsJan 2020–Jul 2026

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