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Liazon

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Liazon - The Leading Private Benefits Exchange Company

Buffalo, United StatesFounded 2007Fintech

Valuation $100–250M Last recorded · 2012

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Liazon

Liazon operates in the employee benefits market, providing a platform that allows employees to personalize their benefits portfolio and select the right coverage at the right price. The company serves businesses of all sizes, helping them offer a variety of benefits options to their workforce. Liazon's core product is its private exchange, which offers a guided shopping experience to employees, enabling them to make informed decisions about their benefits. The platform is designed to be user-friendly and secure, leveraging Geotrust for data protection. Liazon generates revenue through fees charged to employers for using its platform and possibly through commissions from benefits providers. The company aims to bring choice and consumerism to America's workforce by making the benefits enrollment process more transparent and efficient.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2007
Headquarters: Buffalo, United States
Employees: 250
Open positions: None listed
Dealroom signal: 85.2/100
Industry: Fintech
Sub-industry: Wealth Management
Sector: Fintech, Human Resources, Shopping, Compliance, Brokerage, Insurtech, Benefit, Regtech Compliance
Business model: SaaS
Client focus: b2c
Links: Website LinkedIn

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Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Nov 2013	$215M	—	Towers Watson	—
SERIES D✓Equity / VC	Apr 2012	$18M	$73M	Bain Capital Ventures · Rand Capital · Bessemer Venture Partners · F-Prime	↗

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Growth signals

Liazon website traffic

Latest recorded traffic for Liazon is 770 monthly website visits, down 80.8% over the last three months. Liazon's team grew 208.6% over the past year.

Latest monthly visits770 3-month web change-80.8% 1-year team growth+208.6%

Monthly website visitsNov 2018–Sep 2023

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