Liancai

About Liancai

Liancai, also known as Shanghai Lianpin Agricultural Technology Co., Ltd., is a B2B supply chain technology provider for the agricultural sector in China. Founded in 2015 and headquartered in Shanghai, the company focuses on streamlining the procurement process for businesses in the fresh produce market.

The company's platform connects businesses directly with agricultural suppliers, aiming to reduce purchasing costs and save time by eliminating intermediaries. It provides a comprehensive solution that includes logistics and distribution networks, while also focusing on improving food safety standards to ensure product quality is maintained throughout the supply chain. This model is designed to support the growing e-commerce trend and the increasing need for optimized procurement in the fast-moving consumer goods space.

Liancai has secured significant financial backing to support its growth. The company raised $1.5 million in a seed round in December 2015, followed by a Series A round of $21.8 million in November 2016, bringing its total funding to $23.3 million.