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Leyou

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Leyou is a multichannel retailer for toddler, baby, and maternity products in China

Dongcheng District, ChinaFounded 1999eCommerce & Marketplaces

Valuation $50–100M Last recorded · 2007

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Leyou

The journey of video game holding company Leyou Technologies is unconventional. It began not with code, but with poultry. Founded by Lin Qinglin, the business started as Sumpo Food Holdings, a chicken meat supplier that counted KFC and McDonald's as clients in China. In 2011, Sumpo went public on the Hong Kong Stock Exchange. Facing declining profits in the poultry industry, the company pivoted. In 2014, led by new CEO Alex Xu, formerly of Perfect World, the company acquired a majority stake in Canadian video game developer Digital Extremes, the creator of the popular online game *Warframe*. This marked a strategic shift into the gaming sector. The company renamed itself Leyou Technologies in 2015 and continued its expansion, acquiring developer Splash Damage in 2016 and divesting its original poultry business entirely. The company’s focus on high-quality, free-to-play online games attracted significant attention. By 2019, 70% of Leyou's gross profit was generated by its games business. This success culminated in a major event in December 2020, when the tech giant Tencent acquired Leyou for approximately $1.5 billion, taking the company private.

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At a glance

Status: Operational
Founded: 1999
Headquarters: Dongcheng District, China
Employees: 22
Open positions: None listed
Dealroom signal: 0.0/100
Industry: Kids
Sector: eCommerce & Marketplaces, Retail, Outside Tech
Business model: Marketplace & ecommerce
Client focus: b2b
Links: Website LinkedIn

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Funding history

1 recorded event

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES A✓Equity / VC	Jul 2007	$11M	$44M	AsiaVest Partners	—

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Growth signals

Leyou website traffic

Latest recorded traffic for Leyou is 140K monthly website visits, down 6.7% over the last three months. Leyou's team declined 21.4% over the past year.

Latest monthly visits140K 3-month web change-6.7% 1-year team growth-21.4%

Monthly website visitsDec 2018–Oct 2020

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