Letus Legend

About Letus Legend

Anhui Letus Investment Co., Ltd., operating under the brand "Letus Legend," is a joint-stock company established in February 2012. It was founded by a consortium of enterprises and entrepreneurs from Shenzhen, Hangzhou, Jiaxing, Hefei, and Wuhu with an initial investment of 200 million RMB. The founding shareholders possess substantial capital reserves and have a background in real estate, appliance manufacturing, finance, and investment. Letus Legend's core business is the operation of a fresh produce-focused supermarket chain.

The company's primary business model revolves around opening community-based chain stores that provide fresh products and kitchen supplies directly to consumers. This physical retail presence is complemented by a digital strategy that includes online pre-sales through mini-programs, third-party platforms, and WeChat groups, offering services like self-pickup and home delivery. This integrated approach targets community residents, providing them with convenient access to daily necessities. Headquartered in Hefei, Anhui province, the company's main brand for its franchise operations is "Lecheng," which received a special operating franchise record from the Anhui Provincial Department of Commerce in January 2025. Letus Legend also operates the "Shengxian Chuanqi" (Fresh Legend) brand, which was recognized with a "Product Innovation Award" at the 2018 China Private Brand conference.

The company serves as an incubator for brands focused on fresh products. Its operations are concentrated in the retail sector, specifically within the community supermarket segment. The business generates revenue through the direct sale of goods in its physical stores and via its online platforms. Letus Legend has attracted investment from notable institutions including Sequoia Capital, IDG Capital, and Harvest Capital, which has supported its expansion and operational development. The company's legal address is Lecheng Life Plaza, 136 Jinzhai Road, Hefei.