Letsell

About Letsell

Letsell is an Italian startup that has developed a social e-commerce platform designed to simplify online selling for both brands and individuals. Founded in 2017 in Turin as a spinoff of Brandsdistribution, Letsell enables users to open and manage their own online shops without the need for upfront investments, technical expertise, or traditional e-commerce infrastructure. The platform offers a plug-and-play model where users can select from a curated catalog of over 15,000 products from well-known brands across categories such as fashion, beauty, home goods, technology, and food.

A distinctive feature of Letsell is its integrated cashback system, which rewards customers with a percentage of their purchases, incentivizing repeat business and customer loyalty. This cashback can be converted into coupons for future orders, making the shopping experience more cost-effective for users. The company leverages digital word-of-mouth marketing, empowering its community of over 170,000 members to promote products via their personal networks, particularly through channels like WhatsApp, thus amplifying brand visibility without reliance on traditional advertising.

Letsell handles the entire sales process, including product integration, logistics, and customer service, allowing brands—especially small and medium-sized Italian enterprises—to access online sales channels without the complexity or cost typically associated with e-commerce. The platform’s user-friendly approach and focus on community-driven promotion have positioned it as a leading social e-commerce service in Europe, with ambitions for further international expansion.