L
LetinAR
The innovative augmented reality (ar) optical solutions
About LetinAR
LetinAR is a South Korean company specializing in the development of optical systems for augmented reality (AR) smart glasses. Established in October 2016 by co-founders Jaehyeok Kim (CEO) and Jeonghun Ha (CTO) while they were attending Hanyang University, the company originated from an idea conceived while observing a solar eclipse in 2009. LetinAR operates on a B2B model, designing, manufacturing, and supplying its optical lens modules on an on-demand basis to smart glasses manufacturers. The business strategy involves providing a complete module that includes its proprietary lens and a microdisplay sourced from external partners, allowing clients to integrate this core component into their final products.
Read full description
The company's core technology is the "Pin Mirror" (PinMR™) lens, which was later evolved into "PinTILT™" technology. This system utilizes the pinhole effect, embedding tiny mirrors, smaller than a human pupil, into an eyeglass lens. These mirrors reflect light from a microdisplay into the user's eyes, creating a virtual image that overlays the real world. This approach addresses several persistent challenges in the AR hardware market, such as the bulky form factors, narrow Field of View (FOV), and inaccurate color expression common in devices using traditional optical systems like waveguides or half-mirrors. LetinAR's solution enables the creation of AR glasses that are lightweight and resemble conventional eyewear. The technology also boasts a wider virtual screen, a greater Depth of Field (DOF) to reduce dizziness, and a simpler structure that facilitates mass production.
Since its founding, LetinAR has secured multiple rounds of funding, including an initial seed investment from Naver and a $3.6 million Series A round in 2018 from investors like Kakao Ventures and DSC Investment. The company has consistently showcased its technological advancements at major industry events like CES and MWC. A significant milestone was achieved in late 2024 through a partnership with NTT QONOQ Devices and Sharp Corporation, leading to the first mass-produced product, the MiRZA® XR smartglasses, which incorporate LetinAR's PinTILT™ optical modules. This collaboration underscores the company's transition from R&D to commercial-scale production. LetinAR holds numerous patents for its technology and has received several accolades, including CES Innovation Awards.
At a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- Seongdong-gu, South Korea
- Employees
- 17
- Open positions
- None listed
- Dealroom signal
- 30.7/100
- Industry
- Fashion
- Sub-industry
- Accessories
- Sector
- Fashion, Eyewear, Immersive Technologies, Wearable, DT and LS, 4YFN 2023
- Technology
- Hardware, Deep Tech, Augmented Reality, Virtual Reality, Connected Device
- Business model
- Manufacturing
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning LetinAR.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GRANT✓Other financing | Aug 2026 | $4.2M | — | Ministry of SMEs and Startups | ↗ |
| LATE VC✓Equity / VC | May 2026 | $19M | $74M | LG Electronics · Lotte Ventures · Korea Development Bank | ↗ |
Growth signals
Latest recorded traffic for LetinAR is 3.5K monthly website visits, down 30% over the last three months. LetinAR's team declined 26.1% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
NAVER
Ministry of SMEs and Startups
Series A5 investors entered at this stage
Korea Asset Investment Securities
DSC Investment
Kakao Ventures
KDB Capital
Naver D2 Startup Factory
Series B and later3 investors entered at this stage
LG Electronics
Lotte Ventures
Korea Development Bank
Other known investors3 additional known investors
Epson X Investment
Global Brain Corporation
KDDI Open Innovation Fund
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about LetinAR on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See LetinAR’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.







