Letibee

About Letibee

Letibee Co., Ltd. operates as a social venture with a mission to create a society where individuals can pursue happiness regardless of their sexuality. The company was founded in April 2014 by Yuta Toyama and Yasunori Hayashi, who met at Keio University SFC. The venture originated from their shared personal experiences as openly gay men and a desire to address societal challenges faced by the LGBT community. Toyama, who currently serves as CEO, and Hayashi launched the company as students, initially conceiving of a same-sex wedding planning service before expanding their vision.

Letibee's business is structured around several key services targeting both corporate clients and the LGBT community. The firm provides LGBT diversity training and consulting for businesses, aiming to improve workplace environments and customer service for LGBT individuals. These workshops have reportedly achieved a satisfaction rate of over 92%. This B2B segment serves clients such as Gaiax Inc. and Mynavi Corporation. Additionally, the company engages in marketing research related to the LGBT market.

For the consumer market, Letibee operates the digital media platform "Letibee LIFE". This website serves as a resource hub, delivering news, personal stories, and columns relevant to the LGBT community in Japan and internationally. In its early years, Letibee also developed a communication app for the LGBT community, at one point named 'Nesty'. Initial services also included wedding planning for same-sex couples and legal counseling on partnership options like adoption and notarized documents. The company's revenue is generated through its corporate training, consulting, and media operations. In 2015, Letibee secured seed funding from Gaiax Inc.