LesLunes

About LesLunes

Les Lunes is a direct-to-consumer (D2C) fashion brand focused on providing stylish and comfortable clothing for women, founded by Anna Lecat. Initially established with headquarters in San Francisco, a design office in Paris, and manufacturing in Shanghai, the company aimed to challenge the negative stigma of 'Made in China' by producing high-quality garments from locally sourced bamboo. The brand positioned itself within the "slow fashion" movement, creating timeless pieces rather than trend-driven items. The business model is centered on e-commerce, selling directly through its website and previously through four stores in California. The product line, which was repositioned from maternity lingerie to everyday essentials, includes items like leggings, dresses, sweaters, and jumpsuits made from soft, natural materials. The company targeted ethically-minded women who value both style and sustainability. In March 2022, the Berlin-based entity of Les Lunes secured $4 million in a Series A funding round.